Entrusted with the initial branding of a bar/restaurant concept in Coral Gables
Jerry Flynn, the founder of Trust & Co, came to us with the idea for a new bar and restaurant in Coral Gables. His concept was to bring back the quality and interiority of a past era, and apply it to the modern day hospitality industry. The aesthetics were to have a vintage aspect, with hints of old school banks, to play on the name Trust.
We started with the branding, giving the logo that vintage early 1900’s look, with that element of Gatsby. We then looked at aspects of trust, and thought of the old knife thrower, and the trust the target girl has in his ability. The website, marketing and branding elements all came together perfectly, proving we can be trusted, can you?
Branding, Web Design, Photography, advertising
Trust & Co.